Cameron Ilic
CRM & Lifecycle Marketing Lead
Seven years in lifecycle marketing across regulated iGaming and crypto, from analyst to leading a market at bet365 to building the CRM function at Coinmerce.
Experience
Amsterdam · 2025 – Present
Sep 2025 – Present
CRM Lead
Launched and own the CRM function for a MiCAR-regulated crypto platform, reporting to C-level on strategy and commercial impact.
Gibraltar and Stoke-on-Trent · 2019 – 2025
Mar 2024 – Aug 2025
CRM & Lifecycle Marketing Lead, North America
Led lifecycle marketing across a 2M+ registered user base with a team of eight and a €1M+ budget.
Jun 2023 – Mar 2024
Senior CRM & Lifecycle Marketing Coordinator
Relocated to Gibraltar to help stand up the new North America CRM team and launch its first programme.
Aug 2022 – Jun 2023
Marketing Data Insight Analyst
Built behavioural, conversion and CLV dashboards and led A/B testing and segmentation analysis.
2021 – 2022
Marketing Campaign Analyst
Designed a 12-week multi-market reactivation programme across 13 markets.
2019 – 2020
Key Account (VIP) Team Leader
Led the VIP team, owning relationships and retention for the highest-value customers.
Education
2015 – 2018
BA Business Management, First Class Honours
Liverpool John Moores University