Cameron Jensen Ilic
Based in Amsterdam
Previously Gibraltar & the UK
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CRM and lifecycle marketing that turns data into revenue.
Selected Works
CRM Ownership
Strategy & Lifecycle
Built the CRM function from scratch at a European crypto platform. Owned strategy, tooling, lifecycle, segmentation and reporting end to end.
CRM Campaigns
Revenue & Launches
Revenue campaigns and product launches. One deposit campaign generated €1M+ AUM from a €40K budget.
CRM Content
AI & Brand
AI-assisted CRM communications built on the brand book — faster production, higher conversion.
Mobile App Building
Product & Dashboards
Built a fleet stock and takings app end to end for a five-truck mobile butchery business: a dashboard for the owners, digital stock logs for staff, replacing paper entirely.
Data Management
Insights & Automation
Background in data insights. Modernising legacy dashboards and layering in automated AI-driven insights.